Sunday, October 19, 2014

Review Questions

                                                            A Barbie Doll made by Mattel
        A positive for the company, when using children for broadcast media, is that more people will buy it because their child wants it and that it connects children to an actual toy, that isn't a Ipad, because now of days, more children would rather play on an ipad than an actual toy such as a Barbie. Some negatives to broadcast media is that children are watching too much tv and spoiling their brains, and that they are sending some not true messages to children, such as how awesome the toy is and how they must have it. The Stories being sold here is that it is not like any other Barbie doll, which isn't true because it basically is and that the kids needs in, when in all reality, the child doesn't need it because I bet they already have plenty of barbies. The Values being sold here, is how value that doll is and how other children would be jealous, and the actual value of a dollar because some barbies aren't so cheap. I can conclude that broadcast media is focusing too much on children because most ads are to children since they are more likely to want something than an adult, and they know if a kid likes it, than their parents will buy it for them, and they make money from it, which is their biggest goal.

Number two
     I believe the role corporations should play in our lives today is to advertise about certain topics in such ways as print media, broadcast media, and pop- up media, but I do believe some of the ads should be limited because we see them so much, and many affect our children. The role corporations play right now is advertising, what they want, whenever they want, and however they want without any consent from most outside sources. I believe age doesn't always matter with the topic on advertising because many things, can have more than one age group, such as a jump rope for intense. The media has a young children around the age of eight jump roping on a commercial telling the viewers to buy it because it is so awesome, now this ad is made towards young children. But in reality a jump rope can be used from a person the age of lets say three to sixty, so therefore their ad is being bias and irreverent because they only use on target audience. I mean for a toy, a young child is perfect but for a kitchen appliance an adult is better because of what that product is used for. The age matters a lot to the consumers because they want to know if it is actually good for them, but some ads lie, when they don't actually use someone of the right age for that ad. So, in conclusion age can matter in corporations ads, but it doesn't always have to. ( for this exercise, I wasn't too sure on exactly what to do for this, so I just tried my best and I hope it is good enough, I didn't really understand it.)

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