The three logical appeals

Logos/ ethos
1. The first sentence when he says " Twenty- five years ago, only a handful of American companies directed their marketing at children-- Disney, McDonalds, candy makers, toy makers, manufactures of breakfast cereals.'
   - This statement makes a great argument because the statement is true, that we have more ads targeting kids, than we have ever had, and some of those ads shouldn't even be targeting kids, so it is bad. Also, it is a good argument because it is true and reliable.

Pathos/ Logos
2. " the decade of the child consumer"
    - This line makes an effective argument because during the 1980s, it was a decade for child consumers because that is when more and more ads began targeting to children rather than adults. It makes an effective emotional appeal because it makes you feel bad because children are the target for everything, and honestly this shouldn't be the case for anything.

Pathos
3. The discontinued Joe Camel campaign, which used a hip cartoon character to sell cigarettes, showed how easily children can be influenced by the right corporate character.
   - This is an effective argument because as sad, as it might be, it is so true because if there is a cartoon in an ad, a child will be more likely to watch it and want what that cartoon has.

Ethos
4. Children's clubs have for years been considered an effective means of targeting ads and collecting demographics information; the clubs appeal to a child's fundamental need for status and belonging.
   - This is an effective argument because is it very true, that targeting to kids, appeals to them and then they want it, which is an effective way how producers get their money.